With three-plus months before the end of the year, it’s the perfect time to revisit and recalibrate your goals for this year. Last week, I wrote about how the change of seasons can be a great time of renewal for you: Fall Into a Season of Change and Renewal

But first, I have a question, How big and bold are your goals? How high do you set your mark?

I know there’s some thinking out there that says, “Under commit and over-deliver.” Coming from a background of Information Technology, this saying was very much how we tried to operate with our clients! But when it comes to my own goals, I love to set stretch goals to set a tone and a direction.

After I left corporate life and was trying to decide what to do next, I spent a lot of time being coached…career coached. Coaching is really a very powerful tool to help set goals. With the support of my patient and wonderful coach, I began to see possibilities and I finally decided to become a coach myself! Yes, I made the big decision to change careers and become a coach and entrepreneur. This was in the Fall of 2011. I committed that it was my goal to be a coach by the end of that year. Now, I didn’t know too much about what was involved in becoming a coach; I just held it out there as my big and bold goal.

My coach patiently pointed out that there were years of training and certifications that needed to happen so that it would not be possible for me to reach that goal at year-end (only several months away). This is where I disagreed with her. I kept that as a goal and by the Fall of 2012, I had been accepted at the University of Texas’ Coaching and Master’s degree program and indeed was coaching my first clients!

If I had kept my goals small, I don’t know if I would have had as much determination and resolve to aim for the biggest and boldest goal that I could.

Another example of a big and bold goal was set many years ago, to visit Hawaii with my family. I had never been there before and didn’t think I had the financial resources to make it happen. Chicago to Hawaii is a pretty pricey flight, as many of you know…not to mention hotel, car, food, etc. But I still put that goal out there for one year out. The following June, I was on my way to Hawaii. A lot of things had lined up to allow me that first of many trips to what became my favorite vacation spot.

In the book, Thinking Fast and Slow by Daniel Kahneman, he writes that ‘we are driven more strongly to avoid losses than to achieve gains.” What this tells me is that your goals may be too easy when you are simply avoiding losses. Setting a goal beyond your expectations can be a motivator and catalyst to achieving that goal. I know most of you have heard of that corny phrase, “Shoot for the moon. If you miss, at least you’ll land among the stars.” – Norman Vincent Peale. Corny, yes, but there is some wisdom in that it points you into a direction that you may have only dreamed of.

Before you stop to say, “I couldn’t possibly….” stop and write down that big and bold goal. Don’t worry about how. Start with what. Be bold!


Do you have at least one big and bold goal for the year? If you don’t, can you think of something that exceeds your expectations for yourself, your career, your life? Write it down. Spend some time pondering it, and come back to revisit often.

I would love to hear about your big and bold goals, as always!



Up Coaching LLC.

Lupe S. Wood, MS, PCC, is a certified Career/Executive Coach. She coaches individuals and leaders to career fulfillment, transition, and advancement. She also consults for results with businesses and solopreneurs. Her background includes 12 years in senior leadership for a Fortune 100 corporation and 7 years as a coach, with a Master’s degree in Organizational Effectiveness and Executive Coaching.


For more information, please visit my website at www.upcoached.com



Lupe Wood
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