Learn how to take the next step in your career by defining:

Career Brand,

Career Strengths


Building Your Supporting Network all through LinkedIn

Harness the Power of LinkedIn for Your Career

What’s Different about this program:  

Some programs focus only on LinkedIn.  This program focuses on building a foundation about YOUR unique value proposition that you can leverage to promote yourself on LinkedIn.

  1. You will create a robust LinkedIn profile that will make you stand out.
  2. Learn the amazing power of LinkedIn as a networking tool to build your career network moving forward.
  3. You will also learn how to connect with companies and corporations you have an interest in, as well as affinity groups in your discipline.
  4. You will build a network and develop an accountability partner to work with you through promoting your career for the future.  
  5. You will learn to build a following in your industry by becoming a persuasive thought leader.

This course is for you if:

  • You have a profile on LinkedIn as an electronic resume, but not much else.

  • You don’t know what your career brand is, and maybe have never considered it.

  • You may have heard about Gallup Strengthsfinder but aren’t sure what your career strengths are.

  • You know your strengths but want to understand them in the context of career success.

  • You have not yet figured out how to bring strengths and career brand in to harness the power of LinkedIn.

  • You don’t have the time to network and not sure how to go about doing it, especially through LinkedIn.

  • You are concerned about possible changes in your organization and want to be prepared for your career future, ahead of time.

  • You might be actively looking for a new job and want to see how LinkedIn can help you to achieve that objective.

  • You want to learn more about becoming a thought leader in your profession.

If any of these ring true, then this workshop is for you!

Let me guide you through defining your unique career brand, understanding your natural strengths, and using LinkedIn to promote them all.  

Your LinkedIn profile can be more than just a placeholder or social media resume.  It can be the vehicle to propel you into visibility as a thought leader in your industry or help you to attract the right recruiters/hiring managers, whether or not you are looking for a job right now.  It can also propel you within your current company by establishing and reinforcing your value proposition.

Join me in a self-discovery of your unique talents, strengths, and brand, with step by step guidance to create a winning LinkedIn profile.

  • Here’s just some of what we’ll explore:
    • Assess and interpret your core strengths as defined by the Gallup Strengthsfinder assessment.  What do these strengths mean to your overall career?
    • Understand your natural style and come up with strategies to fully express that authenticity.
    • Define a career brand.  This is your unique value proposition.
    • Use LinkedIn to bring it all together to promote yourself and your career.
    • Build out your career network with ease.

You will learn:

  • Your core strengths
  • Strategies for leveraging those strengths in your job/company
  • Definition of career brand and having a brand statement that you can use in conversations/networking
  • Step by Step, top-down instructions on how to build a winning LinkedIn profile, becoming a LinkedIn All-Star
  • How to promote yourself as a thought leader in your industry
  • Building your network in just 15 minutes per day
  • How to build an informational interview in your areas of interest

About the Program

This Workshop combines instruction, discussion, action (between sessions), and feedback from other group members. You will be assigned an accountability partner to network with, bounce ideas off of, and help you to stay on track. Meetings are 60 minutes over the course of 4 weeks. In addition, you and I will meet, one on one, for 30 minutes for coaching and discussion. It’s also a great opportunity to network with other participants.

How you benefit

You will leave with defined Gallup Strengths, a career brand statement, and a LinkedIn profile that you can use to build your network and establish yourself as a thought leader in your industry.


  • I am excited to present this program for $280 which includes 4 hours of instruction/discussion, resources, and a 30-minute one-on-one coaching session with me.

Your registration fee also includes:

  • Guide to Building a Better Resume.What you must know about the best way to stand out from the competition.

How we’ll meet

We will meet weekly on Zoom, the video conferencing service, for one hour.  We will have live interaction and sharing during the meeting.  Zoom is accessible from computers, tablets, or smartphones.  You can also call in on your phone if necessary.  You will schedule your 30-minute session with me at any available time.

  • The format for each session will be:
    • Debrief on homework
    • Focused content areas – information sharing
    • Break out meetings with Accountability Partner
    • Wrap Up/Takeaways
    • Homework and next meeting focus area.

Each session will be recorded and available shortly after our meeting.

What My Clients Say . . .

“Lupe is the most result-driven career coach and mentor you can hope to find. With decades of executive leadership experience in one of the top US corporations and several highly regarded certifications in coaching, she is uniquely placed to help professionals at any level achieve their career goals…I highly recommend her for her dedication, effectiveness, and ability to make a real difference.”

“…Throughout the process, she has great insight in helping you identify your strengths. She leads you to tap into innate skills that are critical for your success in your career and life. At the end of each session, you leave feeling hopeful and with a clear plan and steps to get you closer to your goals. If you are ready to take your career to the next level and open to change, you want Lupe S. to be your coach, there is no one like her.”

“Lupe was a great help during a transitional period in my career, that also happened to be during the 2020 pandemic. She was a positive, knowledgeable, driving force in helping me work towards obtaining a job…Within a month of tweaking my online presence and job application strategy, I received multiple interview requests. A month later I received multiple offers during which Lupe was always available for a quick bit of advice anytime, day or night.”

Let me introduce myself:

I am a Career Executive Certified Coach.

My career spans some 30 years in corporate technology, with 24 of those years in leadership, and 12 of those in senior leadership for a Fortune 100 corporation.

I dared to leave the comfort of a corporate career to embark on my passion, Career, and Executive coaching as a solopreneur, leveraging my corporate business strategy into running a successful coaching business.

Coaching certifications include the Professional Certified Coach designation from the International Coach Federation and the Career Transition Coach Certification from Coach Training Alliance. I also earned a Master’s Degree in Organizational Effectiveness and Executive Coaching.

I am passionate about working with individuals/leaders on their careers (transition, advancement, fulfillment), as well as helping individuals to launch their new solopreneur businesses.  My philosophy is that all of us should think of ourselves as entrepreneurs, running our own careers as small business owners, wherever we work.